The fast-moving online fashion industry has always had a voracious appetite for imagery. But its needs have intensified during the seismic shift to online shopping caused by the Covid-19 pandemic. There's pressure to deliver a larger range of dynamic digital assets that integrate seamlessly into the platforms of fashion brands and retailers, and this must be done in a way that's both efficient and scalable.
Meeting this kind of challenge is the bread and butter of digital asset workflow specialist companies such as SpinMe. "In most cases, we work with clients by going in and understanding their current systems, equipment and software," explains CEO David Brint. "Then we look for pain points which are causing them trouble and advise on ways that they can improve their processes."
An important part of the process is ensuring clients have the right camera equipment. Canon's software development kit (SDK) allows cameras such as the Canon EOS R5 to be integrated into large setups used for ecommerce photography, such as StyleShoots' photography machines, feeding into the system's software for a smooth workflow.
SpinMe's extensive client base includes Harrods, Macy's and Selfridges & Co. It has partnered with Canon to provide its clients with consistently exceptional imagery, which is vital for differentiating their brands and increasing conversions.
Here, SpinMe's David and Canon UK Industry Pro/B2B Sector Manager, Richard Harvey, offer their insight into the current challenges and trends in fashion product photography.