From rugby to motor racing, from swimming to tennis – whatever the sport, major sporting events around the world have one thing in common: rows of photographers with white Canon super-telephoto lenses. They're so well established, they almost define the sidelines in many sports.
"There's a perception that the big lenses at sporting events should be white. That's what you expect to see," says Mike Burnhill, Professional Imaging Product Specialist at Canon Europe. "Even in sports computer games, the animated photographers around the virtual pitch have white lenses, because that's what you see in real life."
It's not just sports, of course, where this is true, but also photojournalism, nature and wildlife photography – wherever telephoto lenses are the norm, you'll see the iconic Canon white lens paint. It's been that way for decades, and continues in the latest Canon RF super-telephoto lenses, the Canon RF 400mm F2.8 L IS USM and Canon RF 600mm F4 L IS USM. But have you ever stopped to wonder: just why are Canon lenses white?
There is actually a very important quality-related reason for that distinctive Canon white lens paint, and the story behind it is a tale of innovation in pursuit of imaging perfection.