In any line of work it pays to show what you're capable of, and that's especially true if your work is of a visual nature. For photographers with their own studio, creating large format prints to hang on the walls can help to wow both potential and existing clients.
You can use your workplace as free exhibition space by showcasing your abilities, advertising your style and skills, and even creating an opportunity to sell prints. That's certainly the experience of fashion and beauty photographer Jade Keshia Gordon, who founded London-based JKG Photography in 2010. A secret of Jade's success has always been her experimental approach, turning conceptual ideas into extraordinary images that stand out from the crowd. However, conveying that message to potential clients as well as reinforcing her skills to existing customers can be a tricky process.
To help drive her business, inspire her clients and boost her own creativity, Jade creates large-format prints to display in her studio, using the Canon PIXMA PRO-200, a professional printer for photographers. Here, she shares her experiences in printing and the successes she's enjoying.