For Simeon, the most important feature of a camera for online video is that it produces output that looks good – quickly. "To get the best out of YouTube, you need to produce regular content, so setting the look in-camera is key," he says.
"Whether I'm recording content or livestreaming on YouTube Live, I want files that are easily manageable – I want to be able to press record, take the MP4 file, drop it on the timeline and I'm done." Resolution is another key consideration. "I shoot everything in 4K, so I can use the full shot and punch in for my secondary shot. That variation in framing gives me two cameras for the price of one, but importantly it keeps the audience engaged."
If you're a professional content creator like Simeon, a travel vlogger making videos on the move, or have a fashion and beauty channel, what's the essential kit you'll need to make engaging video content for your audience? Here, Simeon reveals what's in his own YouTube kitbag, while Canon product specialists John Maurice and Paul Atkinson also offer their technical insight.